Mobile application development is probably one of the least targeted areas for increasing customer/client/staff engagement and increasing profitability. We estimate that over 40% of businesses today could benefit from the development of a mobile app to improve profitability. Whatever the nature of your business, chances are there is a mobile application that could be developed to help you, probably in a way you hadn’t considered before.
A mobile application is more commonly referred to as an ‘app’. It is a program developed to provide valuable and easy-to-access information to clients/customers via a mobile device such as a smartphone or tablet. However, mobile apps are equally effective to enable members of your staff to easily access data, systems, or receive information updates delivered directly to their mobile phone. This is especially effective with staff who are frequently ‘remote’ from your business’ hub. Apps are designed to increase levels of interaction.
While mobile applications, apps, can greatly improve a business, the fact that there are three billion smartphone users in the world means that the creation of an app can consequently result in the creation of a business. It is the tech world’s version of “Which came first? The chicken or the egg?” So, if you have an idea for an app, you don’t need to have a business, but Netfully can definitely help you develop your app, and beyond.
For employees, mobile apps help to provide instant access to valuable data and information. They can be developed to provide job-specific data where, for example, a product sales team may have a sales-oriented app, while a product support team may have a service-related app. Apps can be for customer use, employee use, or a combination of the two.
If you think of a mobile app, you will most likely think of them as helping with product sales, special offers or entertainment/gaming. Many other apps are simply ‘gadgets’ and ‘lifestyle additions’. But apps can achieve so much more.
Here at Netfully, as a software company we have worked closely with a wide variety of businesses to help create apps that can improve efficiency, communication and sales. Ultimately, all our apps are designed to increase profitability and/or reduce operating costs.
Areas we have identified where mobile apps are a must include:
Building a stronger brand
Better connection with customers/clients
Strengthening customer/client loyalty
Improving customer/client engagement
Development of specific marketing channels
Embracing the effectiveness of social media
Optimising customer service levels
Gaining invaluable consumer/client insights
Encouraging and facilitating customer feedback
Creation of unique services or features to gain an edge over competitors
Similar to our software development policy, where mobile apps are concerned, we don’t simply wait for clients to contact us and tell us what they need developed. Instead, the majority of our clients ask us to look at their business and advise if and how a mobile app may be of benefit.
We then look closely at the operating procedures of your business and will then discuss with you what ideas we have come up with.
If you have wondered about the benefit of mobile apps but are unsure what your next move should be, the answer is to get in touch with us here at Netfully. We are more than happy to have an initial chat with you, in a ‘language’ you will understand, and if we feel one or more mobile apps could be beneficial to your business, we will make it crystal clear why and how you will benefit. So, your next move is to either, neither cost money, but the outcome could transform your business.